Who buys NAICS 541910 (Marketing Research and Public Opinion Polling) work, who wins it, and what's open right now — from FY2026 USAspending awards and live SAM.gov solicitations.
Contract data as of Oct 18, 2026 (USAspending) · recent coverage verified weekly
| Quarter | Awards | Obligated | Change |
|---|---|---|---|
| Q1 FY2026 | 13 | $41.4M | — |
| Q2 FY2026 | 13 | $9.2M | -78% |
| Q3 FY2026 | 22 | $4.1M | -56% |
| Q4 FY2026 | 77 | $71.6M | +1641% |
Federal fiscal quarters (Q1 = Oct–Dec). Awards are counted in the quarter they start; obligations are the award's obligated amount.
| # | Contractor | Obligated | Share |
|---|---|---|---|
| 1 | NATIONAL OPINION RESEARCH CENTER | $44.4M | 35.1% |
| 2 | DIX GRA INC | $12.2M | 9.7% |
| 3 | IGNITED LLC | $9.4M | 7.4% |
| 4 | RESEARCH TRIANGLE INSTITUTE | $9.3M | 7.4% |
| 5 | FORS MARSH GROUP LLC | $6.7M | 5.3% |
| 6 | LUMINA CORPS INC. | $6.1M | 4.8% |
| 7 | THE DISTRICT COMMUNICATIONS GROUP LLC | $5.2M | 4.1% |
| 8 | IPSOS PUBLIC AFFAIRS, LLC | $4.4M | 3.5% |
| 9 | KYNETEC USA INC. | $4.4M | 3.5% |
| 10 | DATA RECOGNITION CORPORATION | $3.8M | 3.0% |
Registrations are rolled up to their corporate parent (USAspending parent UEI), so a company with several SAM registrations ranks once.
| Agency | Obligated | Share |
|---|---|---|
| Department of Health and Human Services | $68.5M | 54.2% |
| Department of Veterans Affairs | $15.8M | 12.5% |
| Department of Homeland Security | $10.0M | 7.9% |
| Department of Labor | $9.1M | 7.2% |
| Department of State | $8.6M | 6.8% |
| Department of Agriculture | $4.8M | 3.8% |
| General Services Administration | $3.9M | 3.1% |
| Department of Commerce | $2.2M | 1.7% |
| Department of the Treasury | $1.9M | 1.5% |
| Consumer Product Safety Commission | $291K | 0.2% |
| Set-aside type | Obligated | Share |
|---|---|---|
| Small business set-aside | $2.0M | 6.3% |
| 8(a) | $0 | 0.0% |
| SDVOSB | $2.3M | 7.1% |
| WOSB / EDWOSB | $0 | 0.0% |
| HUBZone | $0 | 0.0% |
| No set-aside (full & open) | $28.0M | 86.6% |
Share of obligations on awards whose set-aside type is recorded — 26% of this market's dollars. Most USAspending bulk-archive records leave the field blank, so blank awards are excluded rather than counted as full & open.
Links open the notice on SAM.gov.
Source: USAspending.gov contract awards (prime awards with a start date from Oct 1, 2025 through Sep 30, 2026), SAM.gov contract opportunities, and SBA size standards. Recompetes are contracts whose final end date — options included — falls in the next 12 months. Figures are recomputed when a new USAspending load lands. See our data sources.