Who buys NAICS 541810 (Advertising Agencies) work, who wins it, and what's open right now — from FY2026 USAspending awards and live SAM.gov solicitations.
Contract data as of Oct 18, 2026 (USAspending) · recent coverage verified weekly
| Quarter | Awards | Obligated | Change |
|---|---|---|---|
| Q1 FY2026 | 23 | $356.5M | — |
| Q2 FY2026 | 46 | $62.8M | -82% |
| Q3 FY2026 | 31 | $22.6M | -64% |
| Q4 FY2026 · partial | 46 | $134.3M | +494% |
Federal fiscal quarters (Q1 = Oct–Dec). Awards are counted in the quarter they start; obligations are the award's obligated amount. The Department of Defense publishes contract awards to USAspending with a 90-day delay, so Q4 FY2026 is still missing most DoD awards (DoD is 75% of this market's dollars) — treat that quarter as incomplete, not as a spending decline.
| # | Contractor | Obligated | Share |
|---|---|---|---|
| 1 | DDB CHICAGO INC. | $231.9M | 40.2% |
| 2 | WUNDERMAN THOMPSON LLC | $126.1M | 21.9% |
| 3 | W P P LIMITED | $51.8M | 9.0% |
| 4 | LMD AGENCY, INC. | $38.8M | 6.7% |
| 5 | IPG DXTRA, INC. | $37.0M | 6.4% |
| 6 | STRATACOMM, LLC | $28.8M | 5.0% |
| 7 | OMNICOM GROUP INC. | $23.6M | 4.1% |
| 8 | BETAH ASSOCIATES, INC | $12.3M | 2.1% |
| 9 | CROSBY MARKETING COMMUNICATIONS INC. | $6.8M | 1.2% |
| 10 | ELEVATION, LTD. | $3.9M | 0.7% |
Registrations are rolled up to their corporate parent (USAspending parent UEI), so a company with several SAM registrations ranks once.
| Agency | Obligated | Share |
|---|---|---|
| Department of Defense | $434.7M | 75.5% |
| Department of Health and Human Services | $43.1M | 7.5% |
| Department of Homeland Security | $40.2M | 7.0% |
| Department of Transportation | $29.7M | 5.2% |
| Department of Justice | $12.3M | 2.1% |
| Social Security Administration | $4.6M | 0.8% |
| Department of Veterans Affairs | $4.1M | 0.7% |
| Department of State | $1.9M | 0.3% |
| Department of Agriculture | $1.6M | 0.3% |
| Peace Corps | $1.5M | 0.3% |
| Set-aside type | Obligated | Share |
|---|---|---|
| Small business set-aside | $2.4M | 32.8% |
| 8(a) | $651K | 8.9% |
| SDVOSB | $61K | 0.8% |
| WOSB / EDWOSB | $0 | 0.0% |
| HUBZone | $0 | 0.0% |
| Other (Indian economic enterprise, veteran, …) | $1 | 0.0% |
| No set-aside (full & open) | $4.2M | 57.4% |
Share of obligations on awards whose set-aside type is recorded — 1% of this market's dollars. Most USAspending bulk-archive records leave the field blank, so blank awards are excluded rather than counted as full & open.
Links open the notice on SAM.gov.
Source: USAspending.gov contract awards (prime awards with a start date from Oct 1, 2025 through Sep 30, 2026), SAM.gov contract opportunities, and SBA size standards. Recompetes are contracts whose final end date — options included — falls in the next 12 months. Figures are recomputed when a new USAspending load lands. See our data sources.