Who buys Product and Service Code R701 (Support – Management: Advertising), who wins it, what's open now and which contracts expire next — from FY2026 USAspending awards and live SAM.gov solicitations.
Contract data as of Oct 18, 2026 (USAspending) · recent coverage verified weekly
| Quarter | Awards | Obligated | Change |
|---|---|---|---|
| Q1 FY2026 | 38 | $356.6M | — |
| Q2 FY2026 | 54 | $74.2M | -79% |
| Q3 FY2026 | 36 | $24.5M | -67% |
| Q4 FY2026 · partial | 64 | $291.0M | +1088% |
Federal fiscal quarters (Q1 = Oct–Dec). Awards are counted in the quarter they start; obligations are the award's obligated amount. The Department of Defense publishes contract awards to USAspending with a 90-day delay, so Q4 FY2026 is still missing most DoD awards (DoD is 58% of this code's dollars) — treat that quarter as incomplete, not as a spending decline.
| # | Contractor | Obligated | Share |
|---|---|---|---|
| 1 | DDB CHICAGO INC. | $231.9M | 31.1% |
| 2 | WUNDERMAN THOMPSON LLC | $126.1M | 16.9% |
| 3 | OMNICOM GROUP INC. | $88.6M | 11.9% |
| 4 | MARCOM GROUP, INC | $86.1M | 11.5% |
| 5 | W P P LIMITED | $51.8M | 6.9% |
| 6 | LMD AGENCY, INC. | $38.8M | 5.2% |
| 7 | STRATACOMM, LLC | $28.6M | 3.8% |
| 8 | POWELL STRATEGIES, LLC | $17.9M | 2.4% |
| 9 | ADVANCED BUSINESS SOFTWARE CONSULTING, LLC | $10.7M | 1.4% |
| 10 | IGNITED LLC | $9.1M | 1.2% |
Registrations are rolled up to their corporate parent (USAspending parent UEI), so a company with several SAM registrations ranks once.
| Agency | Obligated | Share |
|---|---|---|
| Department of Defense | $434.6M | 58.2% |
| Department of Homeland Security | $156.1M | 20.9% |
| Department of Health and Human Services | $70.5M | 9.4% |
| Department of Transportation | $28.6M | 3.8% |
| Department of Veterans Affairs | $20.2M | 2.7% |
| Department of Labor | $8.9M | 1.2% |
| Department of the Treasury | $8.4M | 1.1% |
| Department of Justice | $6.0M | 0.8% |
| Social Security Administration | $4.6M | 0.6% |
| Department of Agriculture | $1.9M | 0.3% |
| Start | Contract · recipient | Obligated |
|---|---|---|
| Sep 26, 2026 | THIS TASK ORDER IS FOR MARKETING & ADVERTISING SERVICES FOR RECRUITMENT OF CBP LAW ENFORCEMENT OFFICERS. MARCOM GROUP, INC · Department of Homeland Security | $86.1M |
| Sep 29, 2026 | NATIONAL TOBACCO EDUCATION CAMPAIGN KETCHUM INC. · Department of Health and Human Services | $65.0M |
| Jul 29, 2026 | TITLE: OBTAIN NATIONAL COMMUNICATIONS, MARKETING, AND MEDIA SUPPORT STRATACOMM, LLC · Department of Transportation | $28.6M |
| Jul 1, 2026 | FY 26-27 CORE OPERATIONS-GOARMY CONTACT CENTER (GACC)/LEAD OPS TASK ORDER DDB CHICAGO INC. · Department of Defense | $23.1M |
| Sep 20, 2026 | NATIONAL MEDIA CAMPAIGN LMD AGENCY, INC. · Department of Homeland Security | $20.0M |
The largest obligations on awards that started in the window’s latest quarter.
| Ends | Contract · recipient | Obligated |
|---|---|---|
| Jan 5, 2027 | OPERATIONAL PLANNING IMPLEMENTATION AND ASSESSMENT SERVICES (OPIAS) BASE AWARD. PERATON INC. · General Services Administration | $872.1M |
| Jan 29, 2027 | DATA AND PERFORMANCE TASK ORDER OPTION YEAR TWO DDB CHICAGO INC. · Department of Defense | $198.7M |
| Dec 19, 2026 | MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026) WUNDERMAN THOMPSON LLC · Department of Defense | $112.8M |
| Nov 15, 2026 | NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORTING, MAINTENANCE, AND ALL ASSOCIATED ACTIVITIES FOR THE PAYMENT AND STORAGE OF TALENT AND FURNISHINGS. DDB CHICAGO INC. · Department of Defense | $109.7M |
| Sep 25, 2027 | THIS TASK ORDER IS FOR MARKETING & ADVERTISING SERVICES FOR RECRUITMENT OF CBP LAW ENFORCEMENT OFFICERS. MARCOM GROUP, INC · Department of Homeland Security | $86.1M |
107 contracts under this code reach their final end date (options included) in the next 12 months.
| Set-aside type | Obligated | Share |
|---|---|---|
| Small business set-aside | $15.8M | 47.0% |
| 8(a) | $0 | 0.0% |
| SDVOSB | $1.2M | 3.6% |
| WOSB / EDWOSB | $48K | 0.1% |
| HUBZone | $0 | 0.0% |
| No set-aside (full & open) | $16.6M | 49.3% |
Share of obligations on awards whose set-aside type is recorded — 5% of this market's dollars. Most USAspending bulk-archive records leave the field blank, so blank awards are excluded rather than counted as full & open.
Links open the notice on SAM.gov.
Source: USAspending.gov contract awards (prime awards with a start date from Oct 1, 2025 through Sep 30, 2026), SAM.gov contract opportunities, and SBA size standards. Recompetes are contracts whose final end date — options included — falls in the next 12 months. Figures are recomputed when a new USAspending load lands. See our data sources.